In select markets like New York, we connect home buyers and sellers with our established, traditional partner brokerage firms who are willing to discreetly discount their services. In other markets like South Florida, we directly work with buyers and sellers under the Hauseit® brand.*
Our partner brokerages are independent, traditional real estate firms with well known brands, extensive deal histories and teams of agents. In other words, real brokerage firms.
More importantly, our partners are traditional vs discount brokers, meaning they never openly discount their services or advocate for the disruption of the industry. As a result of their discretion, customers generally experience a smoother and less disruptive buying or selling experience.
Why do we choose not to attack the industry head on?
We like to think about it this way. Imagine biking down the wrong way on a busy bike lane during rush hour, every single day. That’s what it’s like to attack the real estate brokerage industry head-on as a discount broker. With 50,000 licensed real estate agents in the NYC metro area alone, it simply doesn’t work.
Whether a discount broker is trying to take half of a traditional listing agent’s commission on the buy side, or trying to disrupt a traditional broker’s sell-side business by offering to work for less, they still need to cooperate with these traditional brokers, hat in hand, at the end of the day to complete a transaction. How well do you think that conversation will go?
*Today, the Hauseit® brand has become an established, institutional part of the landscape in the markets we serve. As a result, we no longer offer our services under different brands outside of New York.
