The daily fee, which started out at $3, was raised to $4.50 in 2019 and went up to $6 in 2020.
StreetEasy and REBNY have also fought legal battles over Zillow’s ‘Premier Agent’ program, a form of advertising whereby a buyer’s agent can pay to appear in the contact agent box on StreetEasy listings.
Many brokers and consumers feel that the Premier Agent program is misleading, as a prospective buyer who is trying to contact a listing agent often don’t realize that the inquiry has been redirected to a buyer’s agent who paid to advertise on the listing. In other words, when this paid buyer’s agent responds to the original inquiry, the buyer may think that she or he is communicating directly with the exclusive listing agent.
Seemingly in direct response to StreetEasy’s Premier Agent Program and onerous fees for agents, REBNY has promised that “all leads (on Citysnap) will go to the listing broker or agent — with no additional cost or daily listing fee.”