Real estate agents have long held an iron-clad grip over home owners in New York City. Looking to sell your home? Well, it’ll cost you 6% of your home sale price and there’s no way around it most real estate agents will say.
Why hasn’t this been done yet?
Real estate is known by venture capitalists as a figurative graveyard for start-ups because of the numerous attempts by outsiders who think the way to lower commissions is through an eBay for homes.
Similarly, too many discount brokers have received too much venture capital funding over the past several decades for the same iteration of the idea that if you openly discount your commissions, you will gain market share.
All of these half-baked attempts have struggled to gain traction over the years because they’ve openly attacked the largest sales force in the world.
The 50,000 licensed real estate agents in NYC control 90% of all buyer traffic. As a result, any listing agent needs the cooperation of other agents representing buyers to be able to sell their listing.
“Being loud about discounting commissions and attacking the brokerage community never works, yet it is almost always the first thing real estate startups think of,” says Chris Oliver of Hauseit.
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“It’s a win-win situation for both parties as the brokers don’t tarnish their reputations from openly discounting their services and in fact are able to increase their reputations by having more listings,” says Chris Oliver of Hauseit.
Hauseit was launched in August of 2014 by investment banking professionals who had become disillusioned with the future of Wall Street.
“Since then we have helped over 1,000 NYC home owners list their homes with a combined listing notional over $1 billion,” says Chris Oliver of Hauseit.
Hauseit also offers home buyers a buyer closing credit from the buyer agent’s commission at close. The listing agent normally splits the 6% commission paid by the seller equally with a buyer’s agent, which means the typical buyer’s broker commission rebate is equivalent to 2% off your home purchase price.
“You’re paying for the commission in the form of a higher sales price whether you choose to be represented or not on the buy side,” says Chris Oliver of Hauseit, “so why not get some of that money back?”
Disclosure: Hauseit® and its affiliates do not provide tax, legal, financial or accounting advice. This material has been prepared for informational purposes only, and is not intended to provide, and should not be relied on for, tax, legal, financial or accounting advice. No representation, guarantee or warranty of any kind is made regarding the completeness or accuracy of information provided. Hauseit LLC is a Licensed Real Estate Broker, licensed to do business in New York under license number 10991232340. Principal Office: 244 Fifth Avenue, Suite 2950, New York, NY 10001.