If you are selling FSBO in NYC but not listed in RLS, trying to co-broke with a buyer’s agent can seem like a nightmare.
Without being listed in NYC’s Multiple Listing Service (RLS), most buyer’s agents won’t even see your listing. For those that do, you will be lucky if they ask you to sign a separate FSBO commission agreement per broker.
To make matters worse, co-broking incorrectly as a FSBO seller can harm your chances of selling and for the highest price.
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When a buyer’s agent asks whether you will co-broke when you sell FSBO in NYC, he or she is simply asking whether you will pay them a commission for bringing you a buyer.
Co-broking for a FSBO seller in NYC essentially means that the seller is willing to compensate a buyer’s agent for bringing a ready, willing and able buyer whose offer is accepted by the seller.
Co-broking, as normally defined in NYC, actually refers to the 50/50 splitting of commission between the seller’s agent and the buyer’s agent.
Saying no to co-broking as a FSBO seller means that you are not willing to pay a commission to a buyer’s agent who brings you their client. For the reasons we will discuss below, this is a really bad idea.
Saying ‘no’ to co-broking as a traditional full-service listing agent in NYC means that the listing agent is not willing to share the 6% commission with a buyer’s agent who brings a buyer.
In New York City, co-broking is actually required of all firms who are members of the Real Estate Board of New York (REBNY). Listing agents who are REBNY members are required to share no less than 50% of the total commission with a buyer’s agent.
If you are considering hiring a full-service listing agent in NYC, you’ll want to make sure he or she will co-broke (i.e. share) the 6% commission you will be paying them. If your agent does not share the commission, then the chances you will sell for the highest price or sell at all will decline materially.
This is because a listing agent who does not co-broke is essentially in the same position as a FSBO seller who does not-co-broke: they are ignoring the 75% of buyers who are represented by buyers’ agents.
The answer becomes clear once you realize that over 75% of New York City home buyers are represented by buyers agents. Therefore, FSBO sellers who openly ignore buyers agents face the highly damaging prospect of saying no to over three quarters of all potential buyers.
Having fewer buyers looking at your listing means that your chances of getting the highest sale price, a bidding war or just selling at all go down materially. Just think about it for a moment. If you co-broke your listing and properly market it to the 50,000 licensed real estate agents in NYC, you may get an extra offer or two which could help provoke a bidding war!
This may result in your unrepresented buyer increasing his/her offer and paying more than he/she would have otherwise. On top of that, you still won’t pay any commission because you ultimately decided to sell to an unrepresented buyer!
Here are a few more things you should know about co-broking in NYC when you list your home online in the MLS (RLS for NYC sellers):
Co-broking is even more important at higher price points, as the percentage of buyers who are represented increases above 75%!
You only pay a buyer’s agent if you accept a represented offer
The only correct way to co-broke in NYC is the address the key issues which present themselves when old school FSBO sellers simply post a listing on Zillow and write “brokers welcome”, “brokers protected” or some other half-baked and vague promise to compensate buyer’s agents.
Traditional FSBO sellers struggle to co-broke correctly for the following reasons:
Buyer’s agents avoid showing FSBO listings to their buyers
Why? Think about it, why would the buyers brokers risk taking his client to see a FSBO listing where the seller clearly doesn’t like agents and there is a reasonably great risk that the seller will try to steal his client and dis-intermediate him from the transaction entirely? Given the incentives, the buyer’s agent will clearly steer his clients to see homes that are for sale by other agents, starting with the ones offering the most commission in the inter-broker database.
Another reason why for sale by agent listings are preferable for buyers’ brokers is the fact that cobroking is institutionalized and in some cases contractual by default. For example, in most regions’ Multiple Listing Services (MLS), which is a network of interbroker databases affiliated with the National Association of Realtors (NAR), broker commissions entered into the MLS are contractual, sometimes because members are required to sign a mandatory co-broking agreement with all other members before they are allowed to join.
An example of a mandatory cobroking clause in an inter-broker membership agreement is as follows:
“Commissions and Co-Broking. Regarding a sale of an Exclusively Listed Property, if a sale is completed with a Buyer procured by a Co-Broker, unless the Exclusive Listing terms specifies otherwise, the Exclusive Broker and the Co-Broker shall each be paid an equal share of the commission as specified in the Exclusive Listing. The Co-Broker shall be paid their share of the commission only if: (i) a contract of sale is fully executed by the Buyer and the Owner of the Exclusive Property; (ii) title to the Exclusive Property is passed to such Buyer or other authorized party; and (iii) the Exclusive Broker has received the commission”
Buyer’s agents don’t see FSBO listings which are not listed in RLS
Because of the assurance it offers in terms of collecting a commission, buyer’s agents almost exclusively search for listings to send buyers which are listed in RLS (REBNY Listing Service).
Failure to list in RLS means that the vast majority of NYC buyer’s agents will not actually see your listing or send it to their buyers.
If you’ve already listed your home For Sale By Owner on a popular property search website, you will be flooded with inquiries from brokers. Therefore, you may be tempted to say: brokers have already contacted me, therefore my listing already has full exposure to buyer’s agents.
The reality is that this couldn’t be further from the truth. While it’s true that the occasional buyer’s agent with an actual client may stumble upon your listing through a consumer property search portal, the reality is that most brokers who contact FSBO sellers don’t have any buyers and are really just looking to harass you and trick you into hiring them and paying 6% commission.
Hauseit’s Agent Assisted FSBO service lists your home on the RLS (REBNY Listing Service) broker database, The New York Times, Homes.com, StreetEasy, Zillow, Trulia and many more for a small, one-time flat fee.
Sellers receive the exact same listing exposure as they would through a traditional full-service listing agent, but the difference is that our sellers pay 0% in listing agent commission.
Hauseit FSBO sellers also enjoy a multitude of other benefits through our listing service, such as reduced broker harassment and professionally managed open houses.
By listing in RLS through Hauseit, you’ll never have to worry about buyer’s agents not seeing your listing or hesitating to send their clients your way.
Some buyers’ agents will even ask if they can send their client to the open house without them – that demonstrates the strength of the co-broke!
In NYC, it’s important to note that the Real Estate Board of New York (REBNY) has some rules about direct negotiation between buyers’ agents and owners that you should be aware of.
Though rare, a buyer’s agent may want to play it safe and confirm that they have permission from the listing agent to negotiate directly with the owner. If this ever happens, you can simply loop in our partner listing broker who will confirm that this is quite alright!
Remember to read our guide on how to deal with buyers’ agents so you know how to represent your role and explain why you’re taking a more active role in the sale process!
Note: REBNY rules do not allow buyers’ agents to communicate or negotiate directly with the owner of an apartment without the consent and full knowledge of the listing agent.
The first question asked by FSBO sellers who have decided to co-broke in RLS is: what commission percentage should I offer to buyer’s agents?
To answer this question, you need to consider that listings compete with each other for buyers and buyer’s agents have a lot of influence in deciding what listings to pitch to buyers. Therefore, if you are seriously interested in competing for buyers against other properties, you’ll want your co-broke percentage to be competitive.
One would hope that buyer’s agents don’t just send their buyers the listings with the highest commissions on offer. Ethical considerations aside however, the reality is that buyer’s agents work on commission only.
If a co-broke percentage is too low, you can be assured that some bad real estate agents will not send your listing to their buyers.
Why would a buyer’s agent pass up an extra 0.5% or 1% in commission if the buyer is indifferent between two listings and one pays more commission?
Given the ethical issues around steering clients towards higher commission listings, you can assume that most brokers won’t say anything if your buyer agent commission is too low. These brokers will simply pass on your listing and choose to send other ones to their buyers.
As a result, Agent Assisted FSBO sellers with a low co-broke won’t receive a lot of inquiries from buyer’s agents. This will result in fewer offers, less traffic and perhaps a lower sale price.
Since FSBO sellers are under no obligation to accept an offer from a represented buyer, there’s no harm in offering a competitive co-broke in RLS.
If you don’t think that the offer net of the buyer’s agent fee is worthwhile, then you are free to reject the offer. But having more offers can give your listing more momentum and ultimately result in a bidding war or other positive outcome. Therefore, why would you offer a below-market / noncompetitive buyer’s agent commission?
We’ve even seen written evidence from buyer’s agents at major brokerages who refuse to show listings which pay below 2.5%.
Take a look at this real inquiry one of our partner brokers received about a listing that was only offering a 2% cobroke to buyer agents:
This looks good, but we are not allowed to show apts unless they pay at least 2.5 percent. I would like to show this apt. to potentially two different clients. [redacted] and [redacted]. If your owner will pay 2.5 percent we can do it. I work for [redacted].
Here is another example of real pushback one of our affiliates received from a buyer’s agent who was unhappy with the 2% buyer’s agent commission being offered by our seller:
Would you be willing to pay [redacted] 3% of the total 4% commission if my customer would proceed to purchase this property? If not, I’m not inclined to show it. Think about it, and let me know (sure many brokers are not inclined to bring clients). Thanks, and talk soon.
In the example below, the buyer’s agent is so unhappy with 2.5% to the point where her language suggests that her client will not improve the offer if the co-broke to the buyer’s agent is not increased to 3%. Since it’s unclear whether or not the buyer is aware of this side of the negotiation, this raises all sorts of ethical concerns on the part of the buyer’s agent.
Please note that it’s much more common to see push-back from buyer’s agents when there are more listings to choose from (higher inventory).
In the case below, the listing is priced greater than $1 million and located in a neighborhood where there is fierce competition from a glut of new construction units which almost always offer 3% or more to the buyer’s agent.
As you know there is a LOT of inventory in the market and offering a 2.5% makes the deal less competitive. I always charge 3% unless is a major deal or TH. My deal record is pristine and as I said; that’s part of the offer and will be part of the sales agreement.
The fact that experienced buyer’s agents are willing to go on the record and document the fact that they openly steer clients away from lower commission listings is the clearest indication that NYC real estate agents are used to earning way too much commission. In fact, NYC listing agents rarely if ever negotiate down their commissions.
At best, this sort of buyer agent behavior is unethical. At worst, it’s anti-competitive and perhaps a criminal act which merits further investigation!
In the event you notice anti-competitive behavior in New York’s real estate market, please report it right way to the New York State Attorney General who is finally cracking down on unethical behavior.
Illegal behavior by real estate brokers can include:
Collusion among brokers not to charge commissions below a certain level (i.e. price fixing)
Collusion among brokers not to work with or cobroke with low commission brokers
Refusals to deal with brokers who offer commission rebates to their customers
Refusals to show properties that are For Sale By Owner (FSBO) or listed by a discount broker