Question from a recent agent assisted FSBO customer who chose to manage his own open house:
“It went well. The place shows very well and the feedback was overwhelmingly positive. We’ll see if that translates into offers. The only odd part was how to represent myself. Some people had questions about [affiliate brokerage], who you were, etc. I said that [affiliate brokerage] was the exclusive listing broker, but you couldn’t be there. Instead, I was filling in and left my relationship ambiguous. I didn’t say that I was the owner and referred to “the owner” in the 3rd person because everything I read said that buyers and buyers’ brokers don’t want to deal with owners. One person asked if I was the owner and I didn’t want to lie so I said yes. Nobody else explicitly asked though. I’m curious to hear if you have thoughts on how to handle that nuance?”
Our affiliate broker’s response to this great question:
This is a great question. We agree that it’s generally best to avoid saying you are the owner and continue being ambiguous. There’s really no upside to telling this to buyer’s agents, and as you noted there may be some downside in that some of the traditional buyer’s agents don’t like dealing with owners because of a residual fear from dealing with FSBO sellers and not being able to collect their buyer agent commission which is in fact offered contractually in RLS.
When asked this question, it’s best for you to continue being ambiguous. If you are pressed on the issue, the best response would be to say that the listing agent couldn’t make it today so you are happy to fill in on his behalf as the owner. You can let them know that because you know this property better than anyone and are very hands on by nature (or you are very sensitive to visitors in your apartment, etc) you’ve requested to be more involved in the sales process.